About Lance Boehmer

Hello, I'm Lance Boehmer. I'm a neighbor, volunteer, and small business owner, and I'm running for City Commission because I believe in a Traverse City that grows with intention - protecting what makes it special while building a future where everyone feels at home.

My roots are in rural Michigan, where I grew up working in my parents’ 1950s diner, learning the value of service, hard work, and knowing your neighbors. That early experience shaped how I lead today, with a deep respect for people, place, and purpose.

Professionally, my career has taken me from public service to national leadership roles in the automotive and technology sectors. I began at IndyGo, Indianapolis’s public transit agency, where I led community engagement efforts and helped pass a major regional referendum that now connects thousands of residents to jobs, healthcare, and education. Later, I joined Subaru of America, and then Cars.com and Cox Automotive, where I focused on strategic growth and partnerships across the country.

Today, I lead the Midwest sales team for Fullpath, an automotive software company that helps dealerships use technology to better serve their customers. I also run a consulting practice here in Traverse City, helping local businesses grow through digital marketing—because I believe our mom-and-pop shops are the heart of our year-round economy.

But Traverse City isn’t just where I work - it’s where I’ve chosen to build a life. I serve on the Board of Directors for BATA, where we’re working to create more accessible, reliable transit. I volunteer with TART Trails and the Grand Traverse Safe Streets Alliance because I believe in safe, walkable, connected neighborhoods. I’m also a longtime member of the Civil Air Patrol, where I’ve contributed to search and rescue efforts across Michigan.

I live in Traverse Heights with my husband Patrick and our two rescue dogs. We feel incredibly grateful to call this city home - and I want to ensure it remains a place of opportunity, character, and connection for generations to come.

As your commissioner, I’ll focus on smart growth, protecting our environment, supporting local businesses, and making sure all neighborhoods have a voice. I believe in thoughtful planning, fiscal responsibility, and building a Traverse City that works for everyone - whether you’ve lived here 30+ years or just moved in.

Thank you for taking the time to get to know me. I look forward to earning your support - and your trust - as we shape the future of Traverse City together.

— Lance Boehmer